Have you ever heard a speaker, read a line in a book, listened to an interview or a podcast where someone said something that actually hit you square between the eyes?   Yeah, I figured you had.

This past weekend I got to hear Gary Vanyerchuk speak at conference for Beachbody Coaches.  If you don’t know who he is, Google him because his story is awesome but to summarize, he is on the cutting edge of social media branding.  The way he analyzes each platform for its strengths is right up my alley.

Once you know their strengths – play to their strengths.                              

In general his strategy is to make your content work as smart as possible.  It is not just about throwing content out there, it is throwing the right content that is designed to work on that specific platform.

Now with that background out there, what he said that punched me in the face had nothing to do with content, branding or social media.  His message could be boiled down to two words…….

Work Harder!!!!

C’mon??  Really??  I just finished reading 2 of your books and you are going to give me “Work Harder”!?!?.

Then he followed up those two words with this gem;

“It is actually against my best interest for each of you to succeed.  The more of you that put what I tell you into practice, the more expensive my ads become.  So why am I willing to tell you all my secrets?  Because 90% of you will never actually work harder!!”   – Gary Vanyerchuk

The thing is, he’s right.  The vast majority of the 25,000 or so people who heard that message will not put it into place.

“You don’t know how hard I work.  I already work really hard!!  How can I really work any harder?”

I lost track of how many times I heard this over the last 24 hours from conference attendees.

Honestly for me, I knew I could not push back against that line of reasoning.  I can work harder.  Harder on my relationships.  Harder on my fitness.  Harder on my diet.  Harder in my work.  Harder in my business.

I think what most people miss when they hear “Work Harder” is that the message is not necessarily “Work More”.  So what else can it mean?

Work Focused:

Be honest, how many times do you take out your phone to do something specific and end up perusing your Facebook news feed.  Or your Twitter feed?  Or Instagram?  There is a reason I put this one on the top of the list for me, I need to improve here.

Work Efficiently:

I want you to do something for me.  For the next week, keep track of how many times you are distracted from the task you are looking to accomplish and then track what is pulling you away?  Then ask some hard questions:

Am I setting myself up for this?

Is the environment conducive to getting stuff done or distracting?

Am I looking for distractions?

Am I trying to put tasks together that are polar opposites?

Mix it up:

Just like you may use Yoga as a way to practice active recovery on your “rest day” from working out, use things like personal development as a way to “take a break” from work.  I have been in the habit of doing my own personal development in the mornings.  I am going to experiment with splitting it and doing half in the afternoon/evening as a way to recharge.

Work with a sense of priority:

Here is something I am going to try in my daily life – just like I rank tasks A/B/C as to their priority in needing to get done, I am going to rank them in my desire for doing them.  I am not sure what it will look like just yet but my plan is to mix the tasks I like in with those I don’t so I can keep motivation going throughout the day.

So what does your “Work Harder” look like?  What area of your life would you change if you had a magic wand?   Guess what, you do.  It is called effort and it is the only thing you get to control in this life.